49 free SEO tools to boost your rankings and get visitors
What is SEO?
SEO, or search engine optimization, is the practice of making sure your content is as visible as possible when people search for terms related to it. This involves knowing which keywords are most relevant to your content, and incorporating them into strategic places in your copy. It also means finding ways to make your content stand out from the crowd, so that it's more likely to be picked up by the major search engines.
The following are the free SEO tools that you can use to rank your website on google.
1. Answer The Public
After generating common topics or questions, Answer the Public produces a visual representation of these topics/questions along with related keywords to help you understand how people are searching for information on this topic and what they're looking for when they do so.
2. Google Keyword Planner
The Google AdWords Keyword Planner is a powerful tool because it provides you with more than just keywords; it also gives you historical information about those particular keywords. Using this information, you can make informed decisions about how best to optimize your website for specific keywords.
Google AdWords Keyword Planner is a free service from Google that allows users to research and analyze the keywords they want to use in their digital marketing campaigns. This service has been around since 2011, but the new version of the Google AdWords Keyword Planner is much more intuitive and user-friendly than its predecessor. The idea behind the new version of the Google AdWords Keyword Planner is simple: you input a list of words or phrases into the search box, and then Google will return suggestions based on what people have previously searched for on Google.
3. Ahref's Keyword Generator
Using Ahrefs' Keyword Generator tool is a helpful way to start brainstorming topics that will get you found on the web.
Simply enter your keyword, and this tool will show you hundreds of related keywords that are currently being searched for by people on the internet. You can see how many people are searching for that keyword every month and how competitive it is, as well as other useful data like CPC and keyword difficulty.
Ahrefs' Keyword Generator tool lets you adjust your filters based on the type of content you want to produce. You can choose from categories like blog posts, videos, or list-based content, and the results will vary based on those choices.
The sheer volume of related keywords generated by this tool makes it an excellent resource for coming up with content ideas that are sure to bring traffic to your site.
Google Trends is a powerful, free tool that allows users to see how often specific search terms have been used over the past 12 months, and even compare those search terms to each other. You can also see the results by country, region, city, or language.
Google Trends is great for getting a sense of how people are feeling about certain topics or what they're concerned about. For example, if you wanted to know whether people were more concerned about terrorism in the United States or climate change, you could type "terrorism" as one search term and "climate change" as another.
You can also filter your results by date range to see if the popularity of certain topics has changed in recent years. This can be helpful if you're trying to decide whether an issue is a passing concern or something that's likely to be important for a long time.
- In addition to these basic features, Google Trends also offers advanced features that allow users to get more detailed information about their search queries. These include:Search interest over time: Find out which searches are increasing or decreasing in popularity during particular time periods like summer vacation vs winter vacation.
- Related searches: Discover what terms people tend to search for alongside others like pizza with mushrooms vs pizza without mushrooms.
5. Keyworddit
With Keyworddit, you can find keywords from Reddit and put them into keyword groups and it's all FREE. You won't have to worry about breaking the bank with monthly fees or subscribing to a service that isn't suited for your needs. Just enter the URL of any subreddit and find high-quality keywords in seconds.
AlsoAsked.com is a free search engine optimization (SEO) tool that allows users to input a topic, and it will generate a list of questions that are frequently asked about that topic (in the form of queries on search engine platforms like Google).
In addition to generating a list of questions about your topic, AlsoAsked.com also provides data about how many times each question has been asked in the past 12 months, thereby providing an indication of how much interest there is in each question. Users can sort the list by number of monthly searches or alphabetically.
For example, if you are trying to create content for "how to sleep" and you enter that in the search bar, AlsoAsked will show you other common queries like "how to sleep better" or "how to sleep better at night" and give you a list of the most commonly asked questions from those searches.
The Keyword Surfer SEO Tool is an extension of Chrome that you can install on your browser. It provides a number of features and benefits to users, such as the ability to see monthly search volumes for any keyword, and an estimate of the traffic potential to your website based on these search volumes.
You can also see how competitive a search term is by looking at the number of results Google returns when the keyword is entered into the search bar. The more results are returned, the more competitive a keyword is.
Additionally, Keyword Surfer will show you related keywords to your search term both in terms of meaning (semantically related) and in terms of their popularity (based on search volume). This helps you find other terms that might be equally relevant for your content, but which are less competitive than the original keyword and therefore easier to rank for.
8. Rank Math
The Rank Math SEO plugin for WordPress helps make your site more visible to search engines. It can improve your rankings in Google's search results, and it can also help you ensure that the content you're publishing is SEO-compliant.
Rank Math SEO ranks high in WordPress SEO plugin rankings, and it offers a wide variety of features that help you optimize your content and make sure that it's compliant with the latest technical requirements. The features include:
Keyword optimization
XML sitemaps
Local business schema markup
Google Knowledge Graph data
404 monitor
Bulk editor
Link counter
9. SERPSim
SERPSim is the most advanced SERP simulator on the web. It's a completely free tool, and it allows you to track your site's performance in Google results without having to pay for any of the other SEO tools out there.
The tool isn't just great because it's free. It's also easy to use and fast. You simply type in your query and choose a Google location, then SERPSim will show you exactly how your content would appear in search results—complete with meta descriptions and title tags.
It even accounts for other factors that can impact your search rankings, like alt text from images or schema markup. And if you want to see how your content performs in different locations around the world, it's easy to change settings to view results for different countries or regions.
Google's Rich Results Test Tool helps webmasters and SEOs check their pages' compliance with Google's structured data requirements. It also reports any errors in the structured data markup that might prevent rich results from appearing in search results.
The tool is built to help site owners understand if their page is eligible to become a rich result.
To get started, you simply enter a URL and click Preview. The tool will then analyze the page and show you the structured data on the page as well as any warnings or errors.
11. Merkle's Schema Markup Generator
There's a lot that goes into creating the perfect website, and one of the latest techniques is something called "schema markup." This refers to the type of code that you put on your website to help search engines like Google understand what your site is about. If you already have a solid SEO strategy, you'll want to add schema markup to your website but it can take a while to learn how to do it correctly.
Luckily, there are tools out there that will help you do this with minimal fuss. One of these is Merkle's Schema Markup Generator, which is perfect for people who are new to coding or even those who've just forgotten how tricky it can be.
The process is simple: copy and paste the URL of your site into the tool, and then select from a list of options for what kind of content you'd like displayed on page (e.g., books). The tool will then generate all necessary code so that Google can recognize your site as containing this type of content increasing its visibility in searches related to books (and other options).
12. Ahrefs SEO Toolbar
If you're an SEO professional or a website owner, you're probably always looking for ways to improve your site's ranking on Google.
You can do this through good content, link-building, and creating high-quality backlinks.
One tool that can help you to do this is Ahrefs’ SEO Toolbar. It’s a Chrome extension that lets you see stats about any web page with just one click.
The Ahrefs SEO Toolbar displays some useful information:
The URL of the page you're looking at.
The number of backlinks to the page.
The domain rating of the domain that the page is on (on a scale of 1 to 100).
The number of referring domains pointing to the page.
The number of organic traffic that the page gets from search engines each month (estimated by Ahrefs).
13 Ahrefs’ Backlink Checker
Ahrefs’ Backlink Checker is a tool that allows you to see the number of backlinks pointing to your website and the quality of those links. It provides an estimate of the number of websites linking to both your website and individual webpages, often called “inbound links.”
Backlinks are important for SEO, or search engine optimization, because they help search engines understand what content on your website is important and worth showing in search results. Their importance comes from the fact that Google looks at each link as a vote for a page. Every link to a given page counts as a vote for that page, which helps search engines determine how popular that page is. Pages with more backlinks will rank higher than pages with fewer backlinks.
14 Hunter.io
Hunter.io is a tool that helps you find email addresses for the people you want to contact. Search for domain names, and Hunter.io will return the most likely email patterns for that domain name. You can then enter an individual's name and have Hunter.io let you know if their email address follows the pattern.
Hunter.io also gives you a list of all the email addresses it has associated with a domain in its database. In other words, if you're looking for a specific person's email address, using this list could be faster than using the search bar (which is limited to one person at a time).
Additionally, Hunter.io allows you to verify emails and clean your mailing lists.
15 Ahrefs’ Broken Link Checker
Ahrefs’ Broken Link Checker is a tool that scans the web for broken links (or “dead” links), allowing you to find and fix them. This helps keep your site healthy and prevents users from hitting error pages.
You can use it to quickly find broken pages on your site and fix them by either redirecting them or replacing dead links with new ones.
The tool also shows you the broken links that are still live on other people’s websites, but link to a broken page on your website. You can then contact the webmasters of those sites and ask them to replace their dead links with new ones.
16 Scraper
The purpose of using Scraper SEO tools is to make collection of the data easier. It helps in getting the information displayed in a structured format so that it becomes easier for you to use it later on.
Scraper SEO tools are used by researchers for collecting, analyzing, and monitoring the search engine data for their research work. The information collected by them can be used for different purposes like:
Search engine optimization (SEO)
Conducting research on online market trends
Gathering opinions of users about particular products or services
Monitoring online prices of products and services
17 Help a Hero Reporter
The way it works is that when a journalist gets an assignment, they use the HARO website to sign up and post their "query" a request for information from the public. Then, when members of the public who have subscribed to HARO's mailing lists receive their daily emails filled with queries, they can respond. Reporters then get back in touch via email with any respondents whose information would be helpful to them as they research and write their story.
18 Streak
19 Google Search Console
The tool offers a wide range of different metrics and information that's useful when developing an SEO strategy. It will help you track your rankings over time, monitor your pages' performance in search results, and even provide suggestions for improvements on your site so it will rank better in search results.
There are many different ways to use Google Search Console. You can use it to check your website's traffic levels, identify keywords that are bringing people to your site, and even find out how quickly Google bot is crawling your site.
You can also use the tool to view your site's structured data markup, which can be found by going to the "Search Appearance" tab in the menu on the left side of the page.
You'll also get access to other tools such as Fetch as Google bot and Mobile Usability Test, both of which are useful for testing out changes before implementing them on a live site.
20 Ahrefs Webmaster Tools
Ahrefs provides a wide range of tools for website owners. Whether you want to find out more about how your website is performing or are looking for new ways to improve it, Ahrefs has everything you need.
21 Screaming Frog SEO Spider
The tool can view a website's information architecture and HTTP status codes, find broken links and redirects, identify duplicate content, help identify missing or incomplete metadata, extract data from HTML pages, examine robots.txt and sitemaps, generate XML sitemaps, crawl JavaScript links, and more.
22 Cloudflare SEO Tool
Cloudflare is a well-known web performance and security company. They provide a free SEO tool for those who want to know how fast their website loads. They also offer many other free tools in addition to their paid services, which help businesses make their websites load faster. Cloudflare has been around since 2009 and is used by over 2 million websites worldwide.
What Does the Cloudflare SEO Tool Do?
The Cloudflare SEO tool measures how long it takes for your website to load from different locations around the world. It also checks if there are any broken links on your site. If you have a slow loading time or broken links, then this could hurt your search engine rankings and make customers leave your site before they even get there.
23 GTMetrix
GTMetrix tests your page's speed by measuring factors such as server response times and page load times. These factors are then analyzed using an algorithm that determines how well each of these factors performed. GTMetrix then gives your site a score based on its performance, and this score will help you determine what to improve on or what would be best to focus on when making improvements.
The tool also provides recommendations for improving performance, which can help you make changes to your website quickly and easily. These recommendations are based on real-world data from other sites that have used GTMetrix before yours did (or were analyzed with it). This means they're not just suggestions they're based on actual results achieved by other users who've tried them out already! You can also see how long it took those users' pages to load after implementing the recommended improvements so you know exactly what kind of impact each one will have.
24 Google's Mobile Friendly Test
Your page will be scored based on criteria that determines whether or not it's mobile-friendly, including:
1. Whether there are any obvious problems with loading the page
2. Whether the viewport is set
3. If there are any plugins on the page
4. Whether the page uses Flash
5. If any text is readable without zooming in
6. If links are easy to tap with a finger You'll be able to see if your site passes or fails the test, as well as get an idea of what kinds of problems Google saw that prevented it from passing.
25 Smush
- keyword density
- title tags
- meta description
- headings
- alt tags
- image compression
26 Where Goes?
Where Goes is the SEO tool for entrepreneurs who want to stay on top of their backlink profile and understand how their backlinks are affecting their site's rank in search engines.
It's great for small/medium businesses that don't have the resources to build a complicated link-building strategy but still want to know what effect those links are having on their website's rankings.
27 Robots.txt Generator
A robots.txt file is a text file webmasters create to instruct robots (typically search engine robots) how to crawl & index pages on their website.
The robots.txt file is part of the the Robots Exclusion Protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP also includes directives like meta robots, as well as page-, subdirectory-, or site-wide instructions for how search engines should treat links (such as “nofollow” instructions).
Creating a robots.txt file is a required step in setting up SEO for your website
Robots.txt files are used primarily to avoid overloading servers with requests when search engine crawlers, like Googlebot, visit your website. When Googlebot visits your site, it makes an HTTP request for your robots.txt file before it begins to crawl your site. If you have a large website or one with many media files, you can use your robots.txt file to prevent Googlebot from crawling these pages and putting unnecessary strain on your server resources.
28 HeadMasterSEO
HeadMasterSEO Gives You The Most Powerful Tools To Help You Find And Target The Best Keywords For Your Business.
Find and track your competitors ranking keywords. See their top pages, what content is working for them, and uncover the gaps in the market where you can steal a march on your competition.
29 Keep-Alive validation
Keep-Alive validation is a web tool that helps you find out whether your website is using Keep-Alive header or not. This header enables the server to maintain an open connection between the client and itself, thus decreasing the latency for subsequent requests being made on the same connection. It's a tool you can use in order to increase your SEO performance and improve your search engine ranking.
What Role Does Keep-Alive Header Play in SEO?
Keep-Alive Header has a positive impact on how quickly your website loads: by maintaining an open connection between the client and the server, it reduces the amount of time required for subsequent requests being made on that connection. As such, pages load faster and users' experience is improved.
Google has confirmed that page speed does matter when it comes to SEO - sites with higher loading times are ranked lower than sites with similar quality content but lower loading times. Using Keep Alive in order to decrease time spent on waiting for pages to load will have a positive effect on your SEO performance.
30 Chrome DevTools SEO
Chrome DevTools SEO is a tool that will help you figure out what's going on with your website and why it's not getting any love from Google.
Sure, SEO can be kind of a mystery. You make a website, you add some words and some images, you check your HTML code but why isn't it working? Why are you not getting more traffic?
It turns out there are a lot of reasons. Maybe you have duplicate content on the page. Maybe the page takes too long to load. Maybe the page doesn't have enough text. It could be almost anything, but finding out which one it is can be hard unless you use Chrome DevTools SEO.
With Chrome DevTools SEO, you'll never wonder again why your site isn't getting the attention it deserves from Google.
31 View Rendered Source tool
For example, say you're trying to make a specific element on your website disappear when someone clicks a button. You have some experience working with JavaScript in the past, so you have an idea of what your script should look like, but you're still not sure how to make it work. View Rendered Source lets you see exactly how the browser interprets the instructions and lets you see what's going on behind the scenes.
32 Hreflang Tag Generator
This is important because it helps search engines display the correct language versions of your pages to users based on their location or preferred language. If you don't have the proper hreflang setup on your site, you could have major issues with duplicate content, which will hurt your rankings on Google and other search engines.
33 Ahrefs' SERP Checker
34 Local Search Results Checker
Local Search Results Checker is an SEO tool that lets you check for your listing in the local search results on a Google search.
It's important to keep up with your presence in these local results because they are what drive customers to your business. If your business is on the first page of Google's local search results, then you'll have a much easier time getting traffic to your site and making sales.
If you're not sure if your business is being shown in these local listings, or aren't sure how they work, then Local Search Results Checker can help! The tool will show you exactly where your business stands within each category of the local listings, so you can see if there's anything missing or needs improvement.
35 Mobile SERP Test
If the screenshot shows your site as it appears on your computer screen, you're in luck Google has successfully indexed your site for its mobile users. If you see a different version of the page, however, you may need to work on optimizing your site for mobile users.
Because Google has so much data on people, it's able to share that information with you through this toolkit. You can use it to find out how many people are visiting your website and how long they're staying. It can also tell you which websites or blogs your visitors are coming from, which social media platforms are bringing them to your site, and what keywords someone might have used to land on your page.
Using this information, you can start making changes to improve the way people interact with your website, such as changing up keywords to see if they bring more traffic or adding more of certain types of content that appear to appeal to visitors who stay longer on certain pages. The possibilities are endless.
37 Keyword Hero
Keyword Hero works by crawling all your keywords and grouping them into search intent categories. It then links keyword searches to the actual traffic they generate so you can see exactly how much traffic each keyword (and keyword category) brings in.
This allows you to connect each user's journey with their search queries, which can help you better understand why customers are searching for certain keywords. You can also better understand what sections of your site users visit after doing a search, which can be valuable information if you're trying to optimize the user's experience through search result pages.
38 Google Data Studio
Data Studio is a free tool that lets you turn all of your data sources including Google Analytics, Search Console, AdWords, Google Sheets, and more into easy-to-read visual reports. You can create custom reports and dashboards or even use templates to get started quickly.
Data Studio helps you save time in two ways: by giving you access to all of your most relevant data in one place, but also by helping you present that data in a way that's easy for your audience to understand. If you're trying to get buy-in from other members of your team or client stakeholders in order to move forward on a project, this is the tool for you.
Data Studio provides one of the best user experiences when it comes to creating and using reports; it's been designed with collaboration in mind. You can share your report with others so they can see what data looks like without having to give them access to the raw data itself. You can even use filters or parameter controls to allow others to view different segments of information or make their own choices about what they want to see.
39 Ahrefs’ WordPress SEO Plugin
Our plugin is a tool that helps you optimize your website for search engines. It makes it easy to write great content, add images, and create a site that's friendly both to people and search engines like Google.
You can use it to analyze your competitors’ websites, find keywords that are relevant to your business, and see what other companies are doing in order to rank higher than you.
40 Google My Business (GMB)
Using GMB, you can edit your business name, hours, contact details, and other information that customers find when they search for your business on Google. For example, here's what comes up when I search for "coffee shops near me" in Denver:
The information on the right-side of the page including the business' name, hours of operation, phone number, and address is controlled by GMB.
Google also allows you to post photos and videos to your profile. Everything you post will appear on your Google My Business profile and in Google search results.
41 Whitespark's Google Business Review Link Generator
They offer other tools, too, including a citation finder that helps businesses identify online listings of their business information so they can consolidate and keep everything up-to-date. A citation building service that helps businesses create accurate citations on more than 40 of the most popular directories, and a complete local SEO audit that identifies areas businesses can improve to boost their local rankings.
42 Whitespark Local Citation Finder
Whitespark Local Citation Finder is the most accurate and complete citation building tool for local businesses. It allows you to uncover which citations are relevant to your business and shows you where to get them.
Your ranking position in Google is affected by a number of factors, but none are more important for local search than citations. These appear when your business name or address is mentioned on another website usually in a directory or listing site. They're a key factor that Google uses to determine your relevance and authority in the local search results.
In order for citations to have any positive impact on your rankings, they need to be consistent and accurate. This means that the NAP (name, address and phone number) used needs to be exactly the same across all citations. When they aren't consistent, it can lead to confusion for Google's algorithms and make you less visible in search results.
43 Algoroo
We monitor and analyze the search listings of hundreds of different keywords to spot significant changes in organic ranking. These fluctuations can signal major algorithm updates, or they may indicate nothing at all. Either way, Algoroo will tell you when something's up so you can keep your finger on the pulse of the SERPs.
You can use Algoroo by signing up for a free account here: [signup link]. You'll be able to save your favorite keywords, receive email notifications when we spot changes in the SERPs, and access historical data about algorithm updates from our archives.
44 The Wayback Machine SEO Tool
You can use this tool to learn how much traffic a site gets on average and what people think of it. The tool will show you how many users have visited each page in the past week, month, or year (depending on which option you chose).
You can also use this tool to find out where your site ranks compared to other websites with similar keywords or phrases.
45 Google Alerts
Google Alerts is a service that notifies you whenever something new is posted online about a specific topic. You don't have to do anything other than set up the alerts and wait for the notifications. In order for Google Alerts to work, though, the content has to be indexed by Google's search bots first so that it can be attached to your keyword. If there's no public link available where Google can index it, then it won't show up in your alerts.
Google Alerts is an excellent tool for reputation management because it allows you to find out what people are saying about your brand—the good, bad, and ugly! It also lets you know who is linking back to your website so that you can reach out and thank them or ask if they'd like more information on their topic of interest. Another great thing about Google Alerts is that it's completely free.
46 Lipperhey
We offer an in-depth report that analyzes your site's technical SEO, content, and usability. We also provide you with the data you need to track your progress and improve your site's performance.
Our mission is to make SEO accessible to everyone. It shouldn't be something only experts can do well. We want Lipperhey to be a tool you can use on a regular basis to improve your site's SEO, from quick fixes to thorough optimizations. In short, we want our users to be able to rely on us as their trusted advisor for all things SEO.
47 DareBoost
We’re a team of developers working for a technology company called Neotys. We create performance testing software for our customers.
Our users have been asking us for a way to test their website's performance with ease and accuracy, so we created DareBoost as a free service which allows them to do just that.
Our users love how easy and straightforward DareBoost is - they get the results they need in minutes and can start working on improving their websites' performance right away.
48 Detailed.com
Detailed.com is a powerful and flexible SEO tool that allows you to track key metrics on all of your sites, right in the browser. Whether you're looking at one site or 50, you can quickly measure performance on a variety of metrics: organic traffic, keyword rankings, backlinks, and more. You can also set up automatic alerts for when anything changes (or doesn't change) so you never miss a beat.
Detailed makes it easy to keep track of your progress and make improvements where needed or take advantage of success when it happens.
49 Bing Webmaster SEO Tool
Bing Webmaster SEO Tool is a tool provided by Bing, the search engine that is owned and operated by Microsoft, which aims to help webmasters optimize their sites for search engines. Its features include the following:
Sitemap Submission - Enables webmasters to submit sitemaps. Submitting sitemaps makes it easier for Bing's crawlers to find your site's pages.
Crawl Control - Allows webmasters to manage when Bing's crawlers visit their site to ensure that they don't interfere with regular operations or consume too much bandwidth.
Backlinks - Display links leading from other websites to yours. This can give you an idea of how authoritative your website is regarded.
Index Explorer - Shows which pages on your site are indexed and which aren't, allowing you to identify errors in your site's structure and fix them so that all of your content is discoverable.
In Conclusion free SEO tools can help individuals and businesses with their search engine optimization efforts for a number of reasons. The best free SEO tools should offer insight into the keywords that your competitors are targeting, help you discover the keywords you should be targeting and give you data about your site's traffic and conversions.
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