18 Tips to drive massive targeted traffic to your website or blog.
As someone who runs a business and manages your website, you’ve probably heard the phrase, “If you build it, they will come.” The sad reality is that this is not always true.
Increasing website traffic takes time and effort, and there are really no shortcuts for doing so. However, there are things you can do to make your journey to greater rankings and more traffic a bit quicker and easier.
Boosting website traffic can sometimes seem like an impossible task. With so many people trying to attract visitors to their pages, it can seem like the only way to get noticed is to pay for ad space or spend a chunk of your marketing budget on traffic-driving strategies.
It doesn’t have to be that way. There are lots of simple ways you can send new visitors your way without breaking the bank or writing one single check.
A website’s traffic is the cornerstone of its success. Whether your site is an ecommerce one, a blog, a news outlet, or a social media platform, the number of people who visit it is the key to your success.
The better your traffic, the more opportunities you have to engage with your readers and make money or capture leads for your business. The numbers also tell you about how well or not so well that content is working for you.
So if you want to ensure that your website is getting as much traffic as possible, follow these tips from digital marketing experts: 18 tips.
1. Make sure that your site is fast and mobile-friendly. Your site should load quickly and be easy to navigate on all devices. This can be accomplished by using responsive web design and keeping images small.
2. Develop a solid content strategy and stick to it. Take some time to think about what kind of content you want to produce and how often. Then commit to sticking with that plan!
3. Write high-quality posts that are relevant to your audience’s needs while also being useful for them in some way (like providing information or entertainment).
4. Optimize each post by including relevant keywords throughout the copy so readers.
5. Improve your SEO efforts with a blog.
6. Create videos that drive traffic to your site.
7. Host a webinar or online event.
8. Write an ebook or whitepaper that you can download from your website.
9. Use organic social media to build your brand and drive traffic to your website.
10. Run a contest or promotion on social media to build an audience and generate leads (and traffic).
11. Answer questions on Quora and leave a link to your website in the answer section so people can learn more about you and see what else you have to offer on the topic.
12. Republish old content from your blog or other platforms on LinkedIn, Medium, or other channels where you can draw more traffic back to your site for more sharing opportunities, comments, and engagement with your audience overall.
13. Join industry groups on LinkedIn and Facebook and share your thought leadership in them regularly to drive traffic back to your website when you post new blog posts, upload new videos, etc., as well as get feedback, ideas, and inspiration from others in your industry or niche who are also trying to grow their business online too!
14. Create longer content: A study from Backlinko shows that longer content is favored by Google and gets more shares and links than shorter content.
15. Use a headline analyzer: Analyze your headlines with a tool like CoSchedule’s Headline Analyzer so you can see how they’re performing before you hit “publish.”
16. Write compelling meta descriptions: Meta descriptions are the short blurb of text below your URL in search engine results pages. These short blurbs can help or hurt your traffic, so be sure to write compelling descriptions of 150 characters or less.
17. Target long-tail keywords: Long-tail keywords are phrases that are more specific (and often longer) than more common keywords. Marketing Sherpa found that long-tail keywords get less search volume, but will usually have a higher conversion value because they convert better, as they are more specific.
18. Optimize for on-page SEO: On-page SEO refers to the optimization of a website’s actual content and HTML source code in order to rank higher on search engines like Google. If you’re not sure how to do this, use an SEO tool like Yoast SEO to help you optimize.
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